My Subscription Box Launch Failed - what now?

Uncategorized Apr 11, 2018

It’s happened. You have pulled the trigger after all that time and energy into finding the best most unique idea for your sub box.

  • You have lovingly crafted your pre-launch page.
  • You have built a killer website, taken gorgeous photos.
  • Spent HEAPS on amazing custom boxes and Facebook Ads.
  • You stood up on your stage and shouted to the world that you are OPEN FOR BUSINESS.

Here is where the money, that sweet recurring revenue, comes pouring in.

 

*crickets*

 

 

Ok – hold up for a second.

If you are someone who needs to be constantly praised. Stop Reading this now.

If you don’t like confronting uncomfortable truths. Please go and look at Facebook.

If you are thinking your launch sucked for any other reason than you. You probably don’t want to read this.

Because today we are going to explore 3 things:

  1. Exactly why your launch sucked,
  2. Why this is a good thing, and
  3. What to do next.

 

Why your launch sucked

Because you probably didn’t try...

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19 Must Read Books for Subscription Box Entrepreneurs

entrepreneurship Nov 30, 2017

It doesn’t matter if you are Subscription Box newbie or an experienced entrepreneur, these books will help you to master the subscription business model and gain valuable knowledge on your path to financial and entrepreneurial freedom.

These books have personally helped me master my own journey and my hope is that you can take even one little nugget from each book and turn that into meaningful change in your life.

So please do yourself a favor and grab these books, study them and implement the teachings.

Lets crack on

 

Subscription Business Model Books

These books are central to understanding exactly how powerful a subscription based business is and how you can implement the lessons learned by companies like Netflix, Amazon and Apple. 

 

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue  

This is my #1 pick for any book on the Subscription business model. Robbie Baxter is a true intellect on...

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How to build your Subscription Box while maintaining a 9-5 job

entrepreneurship Nov 13, 2017

One of the best things you can do in life is to start your own business. Those feelings of seeing something you have created grow before you very eyes (outside of your children) and flourish into a sustainable income source is second to none.

In the same breath though, one of the hardest things to do is to grow your business while you are still working full time. 

It feels like there is never enough time in the day to get all the things done you want.

Between

  • Commuting to work,
  • Family commitments,
  • Doing your job.
  • Returning Home

It just feels like there is no time left to fit in actually running the business. So how do we do it?

Well. This post is going to show you some easy ways to sure you hit those business goals but make sure you can still meet your 9-5 commitments and have a life.

Before I dive in. I do need to set some expectations.

This is not going to be easy. 

Everything I’ll show you are simply tools, strategies and advice.

None of this will substitute the...

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Weaponized Customer Service

marketing Oct 28, 2017

Howdy,

Today’s topic centres around one of the biggest mistakes I see new business owners make when they start a business: Customer Service.  

Let’s kick this off with a question.

What do you picture in your mind when you think of handling Customer Service in your Subscription Box?

Maybe:

  • Answering annoying emails
  • Handling Order cancellations
  • Solving shipping errors
  • Refunding an order

 

What about marketing?

Do you ever think about how your customer service can be used as a marketing asset?

No? Well, it should.

In fact you can turn your customer service into an asset so powerful that it makes you more money and there is nothing your competitors can do to stop it.

But only when you do it right.

I’m not going to try and tell you how to suck eggs when it comes to customer service. Because honestly, it’s simple:

  • Treat others how you would like to be treated.
  • Don’t be petty. Your customers pay you money, your pride doesn’t
  • Long term...
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2017 Guide to Subscription Box Platforms

platforms Oct 18, 2017

We're starting to see them everywhere. Boxes arriving in the mail with samples of gourmet food, specialty razors, or even cosmetics. According to Fast Company, smart business owners are diving head first into starting a subscription box business. 

Why?

Because they want a slice of a $5 Billion (with a B!) and growing industry.

Are you looking to start a Subscription Box business? Or are you thinking about adding subscription boxes to your current existing business?

If so, that's a great business move, but there are plenty of confusing options out there for you to research. You'll be glad to know that you've come to the right place if you want to save yourself some research time. I have done a lot of the legwork for you right here in this article to help you choose the best Subscription Box platform to meet the needs of your particular situation.

You'll really want to get the platform selection right because the right Subscription platform can make or break your...

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How my subscription box got my wife pregnant

entrepreneurship Sep 22, 2017

This is the story of how starting a subscription business changed my life, allowed me to quit my job and get my wife pregnant (no joke).

I don’t know about you, but getting my wife up the duff wasn’t exactly the goal when I started my Subscription Box – The Whisky Order.

 

Don’t get me wrong, we wanted kids – badly in-fact. But after several years of trying we had kinda resigned ourselves that is just wouldn’t happen without IVF or a miracle.

 

My goal with the business was really to escape. To build a business where I could work on my own time, for myself, in a business that paid me like clockwork without having to stress out. 

 

I wanted something that would give me the freedom to do what I wanted, which was basically travel, play computer games and spend more time with the missus. Not lofty goals, but they were my goals.

 

You might be thinking of creating something similar for yourself. Just a nice little life where...

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Your 6 Figure Subscription Box Plan

marketing Jul 21, 2017

What I want to talk to you today is the culmination of the last few years of running a successful subscription box business that has generated hundreds of thousands of dollars as well as helping others to do the same. I’ll be sharing a few key insights and then breakdown the 4 “pillars” as I’ve been calling them, into actionable elements that you can use to help grow your subscription box business.

What I have identified

One of the great things about helping other Sub-Boxes with their business have been the ability to take a look under the hood and find out what makes them tick.

I’ve been able to see how they are making some amazing decisions for their business but also where they need to improve before they go out and try to scale their box.

It’s the subscription box business that focus on having systems and processes for every part of their business that are getting the most success. From the before they launched their subscription box they have...

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8 Ways to get more subscription box customers using Facebook Lead Ads

facebook ads Jun 24, 2017

If you have been running Facebook Ads for your Subscription Box for a while, you have probably seen the Lead Ad feature. Lead Ads are a unique type of Facebook Ad that will allow a user to have their Facebook held information pre-filled into an online form and submit this to you without leaving Facebook.

For anyone doing Lead Generation this new ad type has been a massive win! It’s a super simple way to get customer information from a prospect without them needing to leave the Facebook Platform (which Facebook hates by the way).

However, something I noticed is that most Subscription Box businesses haven’t been using this great feature to its potential. In fact, to be honest I’ve not really seen anyone using Lead Ads for anything other than the odd Kickstarter campaign.

I think that’s dumb!

At the core of all successful Subscription Box businesses you are going to find a VERY strong email marketing presence. I know email accounts for a massive % of my sales...

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25 ways to pre launch your subscription box

marketing Jun 23, 2017

The pre-launch phase of building your subscription box is very overwhelming for a lot of entrepreneurs. It’s one of the hardest parts to be honest. I mean look at all the little things you need to do BEFORE you start sending out your first box:

  • Finding suppliers
  • Building the box
  • Finding a damn box
  • Getting a logo
  • Creating a website
  • Getting your sales copy written
  • Finding a good shipping provider
  • Figuring out what the hell you are going to put in the box in the first place.
  • Combine all this with still needing to find customers at the end, it can be really overwhelming!

To help provide a little bit of clarity for those of you in the pre-launch phase, I have created a list of  25 ways you can build a list or an audience that you can use to pre launch your subscription box and get your first paying customers.

This is no means exhaustive, nor is it a list of all things free. These are just a few ways you can start building the momentum you need so you can...

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How to source products for your subscription box

products Jun 23, 2017

Welcome Subscription Entrepreneurs. Today’s post is all about how to source products for your subscription box. Let’s dive right in.

Something I see come up in a lot of the Subscription Box groups is that new box owners tend to find it hard sourcing products OR just don’t know where to look to find new suppliers. So I wanted to help you out and show you that it’s actually a lot easier than you think.

When I first started trying to find suppliers, I had this tenancy to over complicate things. I kept thinking that I needed some insider knowledge to find these mythical suppliers who would work with me. Truth is, that’s not the case.

Suppliers are becoming more and more accustomed to handling in sample size volumes, large orders of a single unit and have an understanding of how Subscription Boxes work.

Here’s a basic guide to sourcing the products/suppliers you need to create your monthly subscription box.

1. Before you can source products...

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