19 Must Read Books for Subscription Box Entrepreneurs

Itdoesn’t matter if you are Subscription Box newbie or an experiencedentrepreneur, these books will help you to master the subscription businessmodel and gain valuable knowledge on your path to financial and entrepreneurialfreedom.

Thesebooks have personally helped me master my own journey and my hope is that youcan take even one little nugget from each book and turn that into meaningfulchange in your life.

So pleasedo yourself a favor and grab these books, study them and implement theteachings.

Letscrack on

Subscription Business Model Books

Thesebooks are central to understanding exactly how powerful a subscription basedbusiness is and how you can implement the lessons learned by companies likeNetflix, Amazon and Apple. 

TheMembership Economy: Find Your Super Users, Master the Forever Transaction, andBuild Recurring Revenue  


This ismy #1 pick for any book on the Subscription business model. Robbie Baxter is atrue intellect on all things membership and subscription, having worked withcompanies like Netflix, she knows the perfect formula for perfectingsubscription success.

SubscriptionMarketing: Strategies for Nurturing Customers in a World of Churn


Thisshort and simple book lays the foundation for marketing a subscriptionbusiness. I recommend this short read as an entry point to anyone contemplatingrunning a membership or subscription box business.

TheAutomatic Customer: Creating a Subscription Business in Any Industry


TheAutomatic Customer is a detailed guide on subscription marketing. Where I got alot out of this book was its deep dive into the metrics that fuel asubscription business. It helps you to really understand what success lookslike and how to measure it within your business.

Hooked:How to Build Habit-Forming Products


Hooked isabout creating products that keep your customers coming back, time and timeagain. This easy read will have you re-assessing your business idea and thenimplementing some amazing ways of engaging your customers through “hooks” thatkeep them staying and paying for longer.

Community Building Books

Having acommunity based element your business is a huge part of customer retention.These books go deep into community building and management using simple andproven steps. 

Buzzing Communities: How to Build Bigger, Better, andMore Active Online Communities 


If yourSubscription Box has a community element to it – think social media, FacebookGroup or physical group – then reading this book will change the way you manageit. The case studies and examples within it are gold.

Tribes:We Need You to Lead Us


Tribe iswritten by my all time favorite marketer; Seth Godin. While this book isn’tspecifically about building a community it highlights the importance of acommunity or “tribe” within you product creation and marketing. Read this book– it’s a must. It’s short and will only take you the better part of a longlunch, it’s worth it.

Marketing your product Books

Want toknow how the best marketers in the world sell millions of dollars in products aday? These books will teach you the ins and outs of marketing from thebest brains in the business. 

TheUltimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12Key Strategies 


Want tobuild a business that seems to market itself effortlessly? Good – read thisbook. It’s a manifesto for building a sales machine for a business withoutfeeling stuck or not knowing where to start. It’s actionable, easy to read andis waiting to insert itself into your brain.

Howto Be F*cking Awesome 


The firsttime I read this book I managed to get to the second chapter without standingup immediately and getting shit done. It was 10pm at night and I put the bookdown, got up and started creating this very website.

If youcan read this book and not be inspired to take action and share your amazingstory and ideas with the word then you are truly a monster lol.

DanMeredith is one of the great wave of modern copywriter, marketers and Guru’s (don’ttell him I used the “G” word). Buy this damn book now.

AllMarketers Are Liars: The Power of Telling Authentic Stories in a Low-TrustWorld


PurpleCow: Transform Your Business by Being Remarkable 



Two SethGodin Books that just rock my socks. Both of these books simply and succinctlyhelp you get your message into the hands of your “tribe” and help you to standout from the crowd. It’s about having a core message or story that is unique toyou and becomes your “Purple Cow” for standing out in busy markets. 

I cangush all day about Seth Godin, but I wont. Just read everything you can get yourhands on by him.

Ask:The Counterintuitive Online Method to Discover Exactly What Your Customers Wantto Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level


Ryan Levesqueis one smart cookie. This book transformed the way I approach marketing newprojects to my audiences by using a Survey Funnel to find out exactly what theywant.

I’vefound the Audio version of this book a bit easier to swallow but having thephysical copy for understanding how the survey’s work is a big advantage.

Basicallythis book gives you the cheat codes to marketing to your audience. It’s likeyou are in their head.

Buildinga StoryBrand: Clarify Your Message So Customers Will Listen


Next toSeth – Don Miller is my jam. His book is a condensed version of his onlinecourse by the same name and I can’t suggest you read this enough. Mostbusinesses suck at telling customers what they do and why they should dobusiness together – this book fixes that.

Understandyour customers journey and place them at the center of your marketing and youwill make a shit load more money.

Entrepreneurship Books

Thisselection has been chosen to help you build a business the right way. Thesebooks taught me how to value my time and build freedom rather than fall intothe trappings of being a small business owner. 

The E-Myth Revisited: Why Most Small Businesses Don'tWork and What to Do About It 


I pickedthis book up when I was 22 by chance and I was simply amazed. I didn’t knowthat by picking this book up it would completely change the way I approach andlook at business. If you want to escape from the idea of being a small businessowner and transform yourself into an Entrepreneur then you need to read thisbook. Systems, SOP’s and building businesses to sell are the core themes ofthis book.

It’sworth picking up it’s companion book– E-Myth Mastery: The Seven EssentialDisciplines for Building a World Class Company, once you have finished it.

The4-Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich


It was ina bookshop in Japan that I picked this book up. Tim Ferriss is the master atinspiring you to build a business that funds your lifestyle. Find your “muse”with this book and use it as a vehicle to fuel your mini retirement. This isthe bible for all digital nomads out there.

Theinformation still holds true after several years of publication – justsubstitute Google Adwords with Facebook Ads.

ExtremeOwnership: How U.S. Navy SEALs Lead and Win


I mustconfess, I listened, rather than read this book but it was amazing. In fact Ibelieve that hearing the stories from these amazing Special Forces operatorsthemselves had a far greater impact on how I absorbed these stories.

The bookdetails the exploits of two Navy SEALS during campaigns in Iraq and places thesituations and lessons learned into real life business lessons. Lessons theyhave taught to corporations throughout the world.

This is amust for team building and leadership in general.

Mindset Books

Stuck with emposter syndrome or drowning in the idea that you are simply notcut out for entrepreneurship?

Wellpickup any one of these books and be done with that nonsense. You ARE goodenough and you CAN do this. Now go buy a book and start believing thatyourself.

TheDaily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living


Everypage is a new Day. Just read one page a day and get your Stoic on like the mostfeared Roman conquerors of old.

The textsare translated from among the famous Roman Stoic’s - Emperor Marcus Aurelius,the playwright Seneca, and Epictetus.

If youare looking to embrace the present, not get hung up on things and becomeclearer in your mind, this book will provide just that.

DisciplineEquals Freedom: Field Manual


This is my current read and the newest book on this list. The title says it all. Written by Jocko (The Navy SEAL from Extreme Ownership) it’s one part philosophy and one part fitness manual. The mind and the body must work as one if we are to be successful and this book will prepare you for just this.          

Unf*ckYourself: Get out of Your Head and into Your Life


Tired ofbeing in your own way? Do you doubt what you are capable of? Read this book.I’m not going to spoil it – just read this book. Look at the reviews alone,this book is gold.

Becomethe master of your own mind and start believing that you are actually goodenough and you can do the things that you want to do.

I GetSh*t Done: My F*cking Awesome Planner


 Whenyou have a goal and break it down – it becomes infinity times easier toachieve. This planner has done more for my business than any software, blog,hack or anything. Simple action every day will smash any marketing hack.

The bestthing about this planner is it’s broken into 3 month sprints. Just enough timeto be hard, but short enough to be achievable. Get one for business, one foryour health and one to replace the planner you finish first.

Get aplanner, stick to it and achieve the goal.


Wellthere you go!

Thanks for reading this guide and I’d love to hear about some of your recommendations. Let me know in the comments.


Note – the links contained in this article are affiliate links. Thismeans that if you chose to buy one I will get a small commission from Amazon –this doesn’t cost you and helps keep the site up ;)