Not surehow to write the sales copy for your Subscription Box?
Here is aquick way you can steal highly converting sales copy from the worlds No 1online retailer - ethically.
Sowriting sales copy is one of those things that is harder than it should be. Imean, we have no trouble talking about our business with friends and family,even getting them excited about it. But when it comes to writing that shitdown.
**queue fail trombone**
Well,here is a quick and dirty way of getting copy that resonates with your targetaudience AND solves their pain points.
1. Go to Amazon.com
Just type it into your address bar.
2. Search for your product or niche on Amazon.
In this example I'm going to use Coffee and wouldn't you believe it, Amazon now has a Coffee Subscription Subscription (because did you know, Amazon now offers Subscription Box products).
Find one with the highest amount of 5 star reviews AND one with the highest amount of 1 star reviews.
3. Go to the Questions section and actuallyREAD the questions that people are asking
Whatlanguage do they use? What common questions are coming up? Make the answers tothese questions UPFRONT on your own website, make them statements thatcompletely ease a person into knowing your product is right for them.
Use thesequestions to form the basis of your own FAQ's. This will help you to overcomeany common objections and make customers feel like you are reading their mind -spooky!
4. Read the 5 star reviews.
What language do people use on good reviews? What do they like about theproduct? How do they describe the best parts of the product. What do thereviewers commonly identify as being amazing.
Make noteof these AND then make these statements UPFRONT on your own website.
- Five Star Coffee and Five Star Delivery
- A delicious package of five star coffee
- Convenient, fast and amazing.
5. Read the 1 star reviews.
What language do they use? What do they dislike?
Make sure your product DOESN'T have these negative aspects AND make this UPFRONT in your Website. Use this as part of your product features.
- Generous portions and enough for two giant coffees!
- We taste test each and every sample so you know you are getting an amazing taste and brew with every cup
- The perfect brew for less than the price of a Starbucks! (if your pricing is similar to the example - make sure peoples expectations are managed).
BONUS TIP: How to ethically swipe killer Headlines
Itsactually very simple. Look at the headlines the customers are using in thereviews! The reason this is so powerful is because this is how people actuallyspeak. Just modify the headline to be congruent with the rest of your Story.
TheHeadline reads: "Having sample size of these premier coffees werewonderful to taste test each one before I buy"
You couldmodify this into: Sample and taste test premier coffee before youbuy!
That'sjust an example. You can basically modify it in any way you want. You can evenuse these headlines as calls to action along your site. Amazon is agoldmine for marketers and business owners. It's customer language, data andpolling at its finest.
Best ofall it's free :)