Subscription Platform Spotlight: Subbly

Selectinga platform for your box is a big decision. Something that can impact yourbusiness long term. Something that I advocate is to not always go with what youthink is the cheapest platform.

I’ve seenfar too many merchants get caught up with saving a few bucks when starting onlyto find out long term that their penny pinching at the start severely impactstheir long term business success.

You wantto select a platform that not only grows with you as your business grows, butoffers you the flexibility and support you need fast. You want a partner thatcares as much about your growth as you do.

I’d liketo spotlight Subbly if you are still on the fenceabout what platform to choose and launch your Subscription Box business on as afantastic example for stellar support.

What is Subbly.

Subbly is an all-in-one platform thatfor a small monthly fee will give you the ability to have a full featuredwebsite, take subscription payments from customers and manage your business.

WhereSubbly really shines is the commitment and support to your business that isevident from the moment you sign up.

Founderand CEO Stefan Pretty has committed from the top level of the company tosupport all merchants who are on the platform.

Fromultra-fast technical support times and direct assistance in growing yourbusiness within the Subbly Facebook Group youwill feel a huge difference as you start or grow your subscription boxbusiness.

Out of the box

Subblyprovides everything you need to start your subscription box. Your website, acheckout that handles subscription billing, analytics and metrics. “Out of thebox” it’s a solid platform. Over the last 12 months though Subbly has beeninvesting a hell of a lot in the success of it’s merchants.

Here aresome of the key features that Subbly have recently rolled out.

  • Library of beautifully designs Subscription Box website themes so you only need to attach your branding to have a gorgeous looking website.
  • Out of the box they have one of the highest converting customer checkouts which has been updated and current testing is showing a 15% increase in overall platform revenue for their merchants
  • Ability to embed the Subbly experience into your existing website. So if you have a current website and would like to offer a subscription box product to your customers Subbly is able to handle all that for you.
  • You can customise your customers subscriptions with a survey / on-boarding flow built right into the checkout. It's slick and really easy to customise because it allows for "build-a-box" style subscriptions.
  • Zapier Integration <- This is HUGE. Connect your store to thousands of other apps with zero coding.
  • Refer-a-friend tool built right in
  • Your site is now 100% secure with site wide SSL.
  • Re-design and customisable customer login area – make it a unique experience for your store.

Extra Features

I’ve beenlucky enough to speak with Stefan recently and used my powers of persuasion toshare my readers a few of the titbits from his roadmap for the platform.

You willnotice that each of these features has been designed with making the customerexperience better or making your business more money.

What's coming up:

  • Mixed-cart functionality (very nearly done) – your customers can buy more and you can make more $$
  • Up-sells – Like the idea of increasing your average order size? Who doesn’t!
  • Shipping labels built right in instead of using ShipStation – one more subscription bites the dust


Havingbeen able to spend a bit of time with Stefan in the Subscription BoxEntrepreneurs group I’ve witnessed first-hand that as a company they are fullycommitted to the success of their merchants.

I canhand on heart suggest Subbly as a platform for Subscription Box Entrepreneurs J