If you have been running Facebook Ads for your Subscription Box for a while, you have probably seen the Lead Ad feature. Lead Ads are a unique type of Facebook Ad that will allow a user to have their Facebook held information pre-filled into an online form and submit this to you without leaving Facebook.
For anyone doing Lead Generation this new ad type has been a massive win! It’s a super simple way to get customer information from a prospect without them needing to leave the Facebook Platform (which Facebook hates by the way).
However, something I noticed is that most Subscription Box businesses haven’t been using this great feature to its potential. In fact, to be honest I’ve not really seen anyone using Lead Ads for anything other than the odd Kickstarter campaign.
I think that’s dumb!
At the core of all successful Subscription Box businesses you are going to find a VERY strong email marketing presence. I know email accounts for a massive % of my sales...
Hi there fellow subscription box entrepreneur! One of the common questions I get asked is how do I run Facebook Ads for Subscription Boxes? I know they are awesome but I can’t seem to get any traction when I run them.
Well, today is your lucky day because I want to share with you how I have been using Facebook Video Ads to create a super cheap Sales funnel for MY Subscription Box business.
A little bit about me: I run a whisky sample subscription box called The Whisky Order. It’s been my baby for the last 2 years and definitely had its ups and downs. Aside from that I’ve been doing a lot of freelance work running Facebook Ads for clients primarily eCommerce stores.
So it’s on that topic that I wanted to share some knowledge with ya.
So Facebook had been really pushing video content lately. Facebook Live is just amazing and the reach on that is insane. If you are not using that to promote your brand or business you are definitely missing out....
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